Who is The Style Guide?

Jeff Dobson

Visionary Senior Art Director and Studio Founder with nearly 30 years of experience leading AAA and indie art teams for major franchises (Star Wars, Anthem, Mass Effect: Andromeda). I have a proven track record for building art departments from scratch, establishing external pipelines for 100+ artists, and delivering high-fidelity visuals across diverse art styles under tight technical and budgetary constraints.

I came up through the ranks of my early career as an environment artist and tech artist, but most of my career has been in Art Director and Studio Art Director roles.  There was also a short stint as a Senior Art Producer where I got to apply my production-oriented mindset on the front lines of production for a live title.

I am The Style Guide – I am here to help guide your project to a cohesive visual direction that can be executed successfully by your internal or external team.

Game Credits